DALLAS, TX (March 30, 2020) – In response to circumstances surrounding COVID-19, Texas winery Reddy Vineyards is once again leading the charge in the Texas wine industry by offering unique solutions to their customers.
Reddy Vineyards excitedly kicks-off a new program offering interactive and conversational virtual wine tastings via Instagram TV (IGTV) and Instagram Live videos. Lasting 30-45 minutes in length each, and hosted by Reddy Vineyards’ Chief Operating Officer, Eric Sigmund, the first Instagram Live virtual tasting will commence on Thursday, April 9th, with the time to be announced at a later date on Reddy Vineyards’ Instagram page at @reddyvineyards. To participate in this initial Instagram Live virtual tasting, participants will need to purchase the award-winning Reds COVID Survival Kit from ReddyVineyards.com. Participants can purchase the New Release COVID Survival Kit and view the pre-recorded virtual tasting at any time via IGTV on Reddy Vineyards’ Instagram page. For the Instagram Live specific tastings, Eric will be able to reply to comments and questions as they come in from viewers in real time.
With Easter just around the corner, wines from the first virtual tasting are ideal for sharing with family while celebrating at home. With both a springtime bestsellers tasting, featuring white and rosé wines, and a live award-winners tasting on the docket, wine enthusiasts are sure enjoy this state-of-the-art wine tasting from the comfort of their own homes.
In addition to these inventive strategies, Reddy Vineyards is now offering shipment of their wines to residents in California. California shoppers can explore offerings that they’re now able to receive at ReddyVineyards.com.
Reddy Vineyards also enthusiastically presents five new wines that are available online for purchase now:
March 2020 bottlings include:
2019 VMR White Blend; Varietals: Roussanne: 35%; Marsanne: 33%, Viognier: 32%
2019 Reserve Viognier/Marsanne; Varietals: 75% Viognier; 25% Marsanne
2018 M3 Red Blend; Varietals: Merlot 44%, Mourvèdre 32%, Malbec 24%
January 2020 releases:
# # #
About Reddy Vineyards
Founded in 1997, Reddy Vineyards is a pioneer of the Texas wine industry. At 400 acres, Reddy Vineyards is one of the largest and most diverse, with 38 distinct varietals planted in the Texas High Plains winegrowing region. A fifth-generation farmer, Dr. Vijay Reddy holds a PhD in Plant and Soil Science and is regarded as one of the state’s leading viticulturists. Under the leadership of his son, Akhil Reddy, Reddy Vineyards also produces world-class wines and seeks to continue to raise the reputation of Texas as a national leader of premium wine production. Read more about the family’s story, iconic vineyards, and purchase Reddy Vineyards wines at reddyvineyards.com.