The Company
Vertically integrated, root to route.
Reddy grows the fruit, makes the wine, and delivers it — an unusual amount of the chain held by one family, on one estate, in one state.
01 — The Structure
Four links.
One owner.
Most wine companies own one link in the chain and rent the rest. We hold all four — which is why we can promise a delivery window and actually keep it.
01
We farm it
A 400-acre estate on the Texas High Plains at 3,305 feet, planted in 1997 and read block by block by a soil scientist. Thirty-four varietals in the ground.
02
We make it
A working winery on site with custom crush capacity, bottling, and storage — producing our own labels alongside programs for other wineries and brands.
03
We move it
Direct to on- and off-premise accounts across Texas out of Brownfield, Stonewall, and Dallas — one case to fifty, on a schedule that suits the account.
04
We sell it
Direct to consumer through the wine club and tasting rooms, and to retail through a value brand built for velocity. Three brands, one supply chain.
02 — Leadership
Two generations.
Founder · PhD, Soil & Plant Science
Dr. Vijay Reddy
Planted the estate in 1997 after reading the High Plains as a soil scientist rather than a romantic. Widely credited as one of the growers who proved Texas could produce serious fruit, and still the one who decides what goes in the ground.
Founder · DDS · UC Davis Wine Executive Program
Dr. Akhil Reddy
Built the winery, the brands, and the distribution arm on top of his father's vineyard — taking the company from selling fruit to owning the whole chain from root to route.
03 — The Brands
Three tables.
One estate feeding a grower business, a premium label, and a value brand — each answering to a different buyer, all sharing the same fruit, facility, and fleet.
Grower & producer services
Reddy Vineyards
Wine grapes, custom crush, bulk wine, and private label for wineries and brands across Texas and beyond.
Explore →Premium DTC & on-premise
Reddy Wines
100% estate-grown, award-winning bottles, the wine club, and the tasting rooms at Brownfield and Stonewall.
Explore →Retail velocity
La Chancla
A bright, approachable Texas-grown brand built for shelf movement and expanding rapidly across state retail.
Explore →Partnerships & Press
Let’s talk.
For wholesale, private label, grower contracts, press inquiries, or partnership conversations — we answer our own phone.